Privacy Policy

This site does NOT sell or give away your personal information such as your name or e-mail address that you provide in order to leave a comment on a post or sign up for any offer, article, or publication we may make available. If you sign up for an offer, article, or publication, we will use your name and e-mail address to send that item to you via email. You can unsubscribe at any time.

If you comment on a post or sign up for an offer, article, or publication we may use the information you submit to occasionally send you announcements or offers. We do NOT sell or give away that information.

When you register on our site, subscribe to a newsletter, respond to a survey, fill out a form, request and article or publication, leave a comment, contact us or enter information on our site we keep a record of your information for future use. When registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details.

We use the information in the following ways:

  • To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To improve our website in order to better serve you.
  • To administer a contest, promotion, survey or other site feature.
  • To send periodic emails regarding your order or other products and services.

Google Analytics & WordPress Plugins

As is typical of many websites, this site may passively collect your personal information, such as your country of access, time of access, accessed posts and pages, etc., through the use of Google Analytics and/or WordPress Plugins. Wood Finishing Guide does NOT store the information collected by these programs in a separate database and it does NOT sell or give away this information.

The information collected by these programs is NOT separately aggregated in any database with any personal information, such as your name, e-mail address, IP address, or specific location.

Expectation of Privacy in Information You Submit In a Comment or E-mail

The information you submit in a comment to a post or for a post topic suggestion for the site or for the contact form (whether using our form or via direct e-mail) is NOT private or confidential.  This information is PUBLIC.

 Advertising Disclosures

Wood Finishing Guide is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

This site may use Google AdSense advertisements and/or affiliate links.

The Wood Finishing Guide website and its owner do NOT control the content of the advertisements or the conduct of the third parties whose advertising content is being served by Google.

If you click on an ad and are taken to a third party website, please check that site’s privacy policy if you want to learn how your personal information is used by that site, including whether that site is tracking your behavior or clicks and whether that site is using cookies


We use ‘cookies’. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.  We use cookies to:

 Help us remember and process the items in your shopping cart

  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. If you disable cookies off, some features will be disabled.

Third Party Disclosure

We do NOT sell, trade, or otherwise transfer to outside parties your personally identifiable information.

Third party links

If you click on a third party advertisement (like an ad served by Google Ads) or an affiliate link on this site and are taken to a third party’s website, that third party site may track information regarding your visit or collect personal information that you submit.

Wood Finishing Guide does NOT have control over or knowledge of how or whether this occurs and you should read that site’s privacy policy if you want to learn about how your information may be used.

Google Ads & Sponsored Links

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We may use Google AdSense Advertising on our website.

Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting Out

 Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA requires commercial websites and online services to post a privacy policy stating the information being collected and those individuals with whom it is being shared.

Users will be notified of any privacy policy changes through updates to the Privacy Policy Page

Users are able to request withdrawal from the site at any time using the contact form.

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

We do not allow third party behavioral tracking

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under 13.

Fair Information Practices

Should a data breach occur we will notify the users via email within 7 business days.


If at any time you would like to unsubscribe from receiving future emails, you can use the contact form to let us know and we will promptly remove you.

Contacting Us

You can contact us anytime using the contact form.